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		<title>How We Ask About Gender Matters</title>
		<link>https://upwave.flywheelstaging.com/blog/how-we-ask-about-gender-matters/</link>
		
		<dc:creator><![CDATA[Ken Archer]]></dc:creator>
		<pubDate>Tue, 04 Aug 2020 22:34:27 +0000</pubDate>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Public Opinion]]></category>
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					<description><![CDATA[<p>Survey research relies on the U.S. Census Bureau for sample weighting. Currently, the U.S. Census Bureau only uses binary male and female gender options. To combat this, Survata and its...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/how-we-ask-about-gender-matters/">How We Ask About Gender Matters</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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		<title>2019 Super Bowl Ad Insights</title>
		<link>https://upwave.flywheelstaging.com/blog/2019-super-bowl-ad-insights/</link>
		
		<dc:creator><![CDATA[Guillermo Murga]]></dc:creator>
		<pubDate>Tue, 05 Feb 2019 00:08:43 +0000</pubDate>
				<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[Public Opinion]]></category>
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					<description><![CDATA[<p>Survata&#160;partnered with Alphonso TV to measure&#160;brand memorability and favorability through real-time surveys for this year&#8217;s Super Bowl.&#160; Respondents were asked to rate each metric on a score of one to...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/2019-super-bowl-ad-insights/">2019 Super Bowl Ad Insights</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
]]></description>
		
		
		
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		<title>Survata Study Reveals Top Streaming Music Services</title>
		<link>https://upwave.flywheelstaging.com/blog/survata-study-reveals-top-streaming-music-services/</link>
		
		<dc:creator><![CDATA[Guillermo Murga]]></dc:creator>
		<pubDate>Thu, 10 Jan 2019 21:03:06 +0000</pubDate>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Millennials]]></category>
		<category><![CDATA[Public Opinion]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Trends]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/survata-study-reveals-top-streaming-music-services/</guid>

					<description><![CDATA[<p>&#160; Survata conducted a study to determine consumer preferences on&#160;streaming music consumption&#160;during the month of October 2018, which marks the the&#160;10 year anniversary of Spotify. Metrics on purchase intent, usage,...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/survata-study-reveals-top-streaming-music-services/">Survata Study Reveals Top Streaming Music Services</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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		<title>Shopping Behavior on Premium Jeans</title>
		<link>https://upwave.flywheelstaging.com/blog/consumer-sentiments-shopping-behavior-on-premium-jeans/</link>
		
		<dc:creator><![CDATA[Guillermo Murga]]></dc:creator>
		<pubDate>Thu, 20 Dec 2018 01:00:26 +0000</pubDate>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Public Opinion]]></category>
		<category><![CDATA[Trends]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/consumer-sentiments-shopping-behavior-on-premium-jeans/</guid>

					<description><![CDATA[<p>&#160; Survata conducted a study among consumers 18+ to understand which jeans brands they considered to be premium and to identify consumers’ “go-to” retailer for premium jeans and the typical...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/consumer-sentiments-shopping-behavior-on-premium-jeans/">Shopping Behavior on Premium Jeans</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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		<title>Survata Study Uncovers Consumer Sentiment On Smart Speaker Sponsored Content</title>
		<link>https://upwave.flywheelstaging.com/blog/survata-study-uncovers-consumer-sentiment-on-smart-speaker-sponsored-content/</link>
		
		<dc:creator><![CDATA[Guillermo Murga]]></dc:creator>
		<pubDate>Thu, 15 Nov 2018 18:01:00 +0000</pubDate>
				<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Public Opinion]]></category>
		<category><![CDATA[Thought Leadership]]></category>
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					<description><![CDATA[<p>&#160; Read our exclusive release with&#160;Business Insider.&#160;Download our full&#160;Smart Speaker Insights Sheet here. &#160; Survata Study Uncovers Consumer Sentiment on Smart Speaker Sponsored ContentApple HomePod Owners are Most Interested in...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/survata-study-uncovers-consumer-sentiment-on-smart-speaker-sponsored-content/">Survata Study Uncovers Consumer Sentiment On Smart Speaker Sponsored Content</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
]]></description>
		
		
		
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		<title>Insights Summary: Nike + Colin Kaepernick</title>
		<link>https://upwave.flywheelstaging.com/blog/insights-summary-nike-colin-kaepernick/</link>
		
		<dc:creator><![CDATA[Guillermo Murga]]></dc:creator>
		<pubDate>Wed, 19 Sep 2018 18:17:22 +0000</pubDate>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Public Opinion]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/insights-summary-nike-colin-kaepernick/</guid>

					<description><![CDATA[<p>&#160; Survata conducted a study to determine consumer sentiment towards the Nike ad featuring Colin Kaepernick the week it aired. Metrics such as brand favorability, and purchase / viewing intent...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/insights-summary-nike-colin-kaepernick/">Insights Summary: Nike + Colin Kaepernick</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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		<title>The Global Conscious Consumer with Jascha Kaykas-Wolff, CMO of Mozilla</title>
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		<dc:creator><![CDATA[Guillermo Murga]]></dc:creator>
		<pubDate>Thu, 28 Jun 2018 11:26:20 +0000</pubDate>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Market Research]]></category>
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					<description><![CDATA[<p>Brand Knew is a new podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/the-global-conscious-consumer-with-jascha-kaykas-wolff-cmo-of-mozilla/">The Global Conscious Consumer with Jascha Kaykas-Wolff, CMO of Mozilla</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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		<title>Survata ‘Tech Trust Index’ Finds Tech Brands Consumers Trust Most with Their Data</title>
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		<dc:creator><![CDATA[Guillermo Murga]]></dc:creator>
		<pubDate>Tue, 26 Jun 2018 18:19:42 +0000</pubDate>
				<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[News]]></category>
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					<description><![CDATA[<p>Amazon takes top spot by wide margin, but technology least-trusted sector In a study of more than 2,600 consumers released exclusively with Business Insider, market and advertising research firm Survata...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/survata-tech-trust-index-finds-tech-brands-consumers-trust-most-with-their-data/">Survata ‘Tech Trust Index’ Finds Tech Brands Consumers Trust Most with Their Data</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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		<title>Survata Study Uncovers Most Memorable Brand Advertising Slogans</title>
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		<dc:creator><![CDATA[Guillermo Murga]]></dc:creator>
		<pubDate>Mon, 19 Mar 2018 15:51:09 +0000</pubDate>
				<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
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					<description><![CDATA[<p>&#160; KFC “Finger lickin’ good” edges Kay Jewelers “Every kiss begins with Kay” for top spot As covered by USA Today, Advertising and Market Research firm Survata today unveiled a...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/survata-study-uncovers-most-memorable-brand-advertising-slogans/">Survata Study Uncovers Most Memorable Brand Advertising Slogans</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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		<title>The Past and Future of Ride-Sharing w/ Melissa Waters, VP of Marketing at Lyft</title>
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		<dc:creator><![CDATA[Guillermo Murga]]></dc:creator>
		<pubDate>Thu, 11 Jan 2018 22:24:55 +0000</pubDate>
				<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
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					<description><![CDATA[<p>Brand Knew is a new bi-monthly podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/the-past-and-future-of-ride-sharing-w-melissa-waters-vp-of-marketing-at-lyft/">The Past and Future of Ride-Sharing w/ Melissa Waters, VP of Marketing at Lyft</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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